Samsung led the global smartphone market in H1 2026

[phillynews215]

Samsung was the number one smartphone brand globally in terms of shipments in Q1 2026 as well as Q2 2026. With the company leading the market in both quarters, it was only logical that it would also come out on top for H1 2026. We now finally have some numbers to confirm that.



Counterpoint Research has published an analysis of the global smartphone market for H1 2026. According to the report, Samsung held a 22% market share, the highest among all brands, putting it in first place. Thatâ??s despite the tech giant raising the prices of its phones multiple times.



Counterpoint Research Global Smartphone Market Share H1 2026 | Source: Counterpoint Research





According to the research firm, Samsungâ??s smartphone shipments grew 9% year-over-year (YoY), supported by â??favorable pricing and competitive dynamics.â?� It is worth noting that the global smartphone market shrank by 7% in Q2 2026. The brand managed to grow despite the broader market downturn, which is a notable achievement.



Apple followed closely behind Samsung with a 21% market share. Xiaomi, Oppo, and Vivo occupied the third, fourth, and fifth spots, respectively, with market shares of 11%, 10%, and 8%. With the Galaxy Z Fold 8 series performing exceptionally well, the South Korean tech giant could carry this momentum into H2 2026.








More...