One of the most popular smart home hubs is getting a sizeable price increas

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TL;DR

• The Philips Hue Bridge Pro has seen a significant price increase in the US, reportedly in mid-August.
• Meanwhile, customers in Europe are witnessing an even steeper price increase for the smart home hub.
• Additionally, Europe is seeing higher prices on other Philips Hue products, such as smart light strips.

The global components shortage has already hit the tech industry hard. As a result, we’ve already seen price hikes across smartphones, computers, gaming consoles, and several other segments. It now looks like popular smart home products aren’t exempt either, as the Philips Hue Bridge Pro is facing a similar fate.

A quick look at the Philips Hue page shows a $139.99 price tag for the Bridge Pro, a $40 increase over the smart home hub’s launch-day price (via Hue Blog). Similarly, the Amazon listing also reflects the same $139.99 price, suggesting the updated price is live everywhere.




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