How much longer can Samsung keep getting away with doing so little?

[phillynews215]

Samsung’s Galaxy S26 series is right around the corner, and if you’ve been paying attention to the rumor mill, you probably know that this year’s phones aren’t expected to be very big upgrades. In fact, they’re shaping up to be a copy-paste job of last year’s Galaxy S25 lineup.

Playing it safe isn’t a new move for Samsung; it’s become the company’s go-to strategy for the last several years. As an Android fan and tech enthusiast, this lack of innovation is hard to contend with. And yet from a business perspective, it works for Samsung.




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