Nova Launcher gets a new owner and… ads

[phillynews215]

TL;DR

• Swedish company Instabridge has acquired Nova Launcher from its previous owners, Branch Metrics.
• Instabridge pledges not to reinvent Nova Launcher but is exploring monetization options, including possible ad integration in the free version of the launcher.
• The latest Nova Launcher version (v8.2.4) contains code for Facebook Ads and Google AdMob trackers, as well as strings for ad integration. Users have also spotted ads already.

Nova Launcher’s death in September last year left many Android fans heartbroken, especially as it signalled the imminent end of Android’s tinkering era as it once was. However, despite being “dead,” Nova Launcher received a couple of surprise updates in November. The launcher has once again received updates, but they come along with a change in ownership, and surprise, surprise, ads!

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