Netflix may have pulled the plug on casting for this simple reason

[phillynews215]

Credit: Edgar Cervantes / Android Authority


TL;DR

• Netflix hasn’t said why it decided to end casting support, but a new report points to falling usage.
• One streaming exec says only about 10% of Android users still cast content.
• Casting still matters to some people, but Netflix no longer seems to see it as essential.

Netflix still hasn’t explained why it removed casting from its mobile apps last month, but a new report offers a pretty convincing answer. It wasn’t going to ditch a popular feature, so the most likely reason is that not many people are using it anymore.

This speculation is based on reporting from Janko Roettgers of Lowpass, published via The Verge, who suggests declining usage might be behind the move. Roettgers writes that a streaming service operator told him at CES that casting was once essential to their service, but only around 10% of Android users still cast today.




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