Amazon rips off Google TV with latest Fire TV redesign

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Credit: Amazon


TL;DR

• Amazon has revealed an overhauled Fire TV user interface.
• The redesigned UI takes a page out of Google TV’s playbook by offering unified suggestions and a smart home panel.
• The new UI will start rolling out next month on select devices in the US.

One of the most convenient things about the Google TV UI is that you can view streaming suggestions from various apps on your home screen. This means you don’t need to hop between specific apps. Now, Amazon has announced a Fire TV redesign that offers similar functionality.

Amazon announced an upgraded Fire TV UI, and one of the most notable additions is that you can now see content from your various subscriptions in a single tab. For example, the movies tab will show movies from Netflix, Prime Video, and Apple TV. Switch to the sports tab, and you’ll see sport-related picks from various apps. Either way, this echoes Google TV’s unified approach as well.




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