No, Samsung, I don’t want more AI in Now Brief. I want what you promised.

[phillynews215]

When the Galaxy S25 was announced at the beginning of the year, one of the headline features was Now Brief, an AI-powered summary of important information you might need throughout your day. That information can include weather, fitness, sleep scores, calendar events, and more. It’s been nearly a year since I first got to experience Now Brief at the hands-on event for the Galaxy S25, and I’m sad to say the feature is as useless today as it was then, and Samsung has misjudged what users want from it.

What is Now Brief good for?

If Now Brief delivered on everything it was supposed to do, I’d love it. The problem is that the real-world experience is a far cry from what was promised. Despite the fact that I have every toggle switched on, as seen in the first screenshot above, all I get from Now Brief on my Galaxy S25 is the weather and YouTube recommendations for videos that are three weeks old. It should have other data to show — I wore my Galaxy Watch 8 Classic to bed last night, went for a walk this morning, have calendar events on my agenda, and I even have smart home devices connected to SmartThings. I wondered if this was just an issue on my phone, but my Galaxy Tab S10 Plus is the same, as if my wife’s Z Flip 6.




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