iPhone 18 could forever change when Android flagships are released

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Credit: Joe Maring / Android Authority


TL;DR

• Starting in 2026, Apple is reportedly planning to separate phone launches across fall and the following spring.
• This two-part annual release schedule could predictably cause a reactionary split in Android flagship launches, with more premium models launching in the fall, and budget and value options launching in the coming spring.

Ever since the iPhone 4S was launched in 2011, Apple has typically introduced its main phone lineup in September or October. Android smartphone manufacturers previously prioritized a flagship launch at events like MWC. However, over the years, it seemed that the entire industry had been inching closer to releasing the best new Android phones closer to Apple’s latest iPhone. This year, it’s the closest Android flagship SoCs have launched next to Apple’s SoC, and consequently, new Android flagships have arrived closer to the iPhone 17 series. Just as Android OEMs were about to settle into this rhythm, Apple seems to be on its way to run at a different pace.

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