Like it or not, Apple may be shaping the Galaxy S26’s price and design

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Credit: C. Scott Brown / Android Authority


TL;DR

• • Samsung originally planned a slimmer Galaxy S26 with a larger battery but reversed course due to Apple’s decision to maintain a $799 price tag for the iPhone 17.
• Samsung’s revised plan appears to retain the previous dimensions of the S26, with a smaller increase in battery capacity, while focusing on maintaining competitive pricing.
• Samsung will differentiate Galaxy S models by intent, offering a price-focused base model, a balanced Plus version, and a feature-rich Ultra model.

The Galaxy S26 series has been in the news a whole lot before its launch, primarily for all the plan changes that Samsung is making at a relatively late stage of product development. The company reportedly killed the Galaxy S26 Edge and revived the Galaxy S26 Plus, but it has also been making a few other tweaks to the lineup. A new report now sheds light on the reason behind some of these changes, and the answer is surprisingly simple: Apple.

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