Samsung’s top AI features that transform TVs into home theaters

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Some of us at SamMobile are huge fans of Samsung TVs and soundbars. And a few weeks ago, we analyzed several audio features that enhance the TV viewing experience in less obvious ways. After all, it's not just about image quality. Sound plays a huge role, too.



But if Samsung were to focus on promoting the best image-related features for its TVs, which would those be? And what role does AI play? A big one, it turns out. At least for 2025 models.



The company provided an answer and listed its top AI innovations that “transform TVs into a home theater experience.” These features are available for the 2025 TV models through the Vision AI suite. And here they are.



AI-powered upscaling



The idea of AI upscaling isn't new per se. However, the latest NQ8/NQ4 AI Gen3 processors available for select 2025 TV models are more capable than ever of delivering sharpness and fantastic image quality, even with older or compressed content.



AI Mode and Custom Settings



With this feature, Samsung TVs can identify the type of content the user is watching, whether it's a movie, a series, an animation, or something else.



Based on this AI-based analysis, the TV will automatically adjust color, brightness, and contrast. Users can even customize this mode to work within preferred parameters.



AI Color Booster



With AI Color Booster, your Samsung TV can analyze each scene and automatically adjust tone and saturation.



The TV will aim to deliver a more true-to-life color palette, and a vibrant but natural image with greater depth.



Real Depth Enhancer Pro



This clever AI feature is designed to do one thing: analyze objects in the foreground in every scene and selectively increase contrast.



This can simulate how the human eye perceives depth and can create a more immersive, almost three-dimensional image.



Bonus feature: Intelligent sound



Although this isn't related to image quality, Samsung did mention a couple of audio features that can play a big role in the whole home theater experience. These are Adaptive Sound Pro and Active Voice Amplifier Pro.



Adaptive Sound Pro adjusts your speaker setup according to your environment, touching on bass, dialogue, and soundtracks.



Active Voice Amplifier Pro differentiates between dialogues and other noises and enhances human voices to ensure audio clarity.



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