Samsung introduces HDR10+ Advanced to rival Dolby Vision 2

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Samsung has previewed its newest HDR format. It is called HDR10+ Advanced, and it has most of the features similar to Dolby Vision 2, which was launched a couple of months ago. This new HDR format is for newer-generation high-end TVs that have started to hit 4,000 to 5,000 nits of brightness.



HDR10+ Advanced offers more control and higher accuracy. It also aims to improve the visuals of streamed games.



HDR10+ Advanced is here to rival Dolby Vision 2



HDR10+ Advanced brings six key upgrades to offer better visuals. It offers increased brightness range, more accurate color performance, support for more zones for local tone mapping, content genre-based options for picture processing and tone mapping, intelligent motion smoothing options, and optimizations for cloud game streaming.

1. HDR10+ Bright
2. HDR10+ Genre
3. HDR10+ Intelligent FRC
4. HDR10+ Intelligent Gaming
5. HDR10+ Local Tone Mapping
6. Advanced Color Control

This new HDR format will likely debut with Samsung's TV lineup that launches in 2026. So, we expect the format to debut in January 2026.



Samsung said during a media briefing earlier this week that Amazon Prime Video is already on board with HDR10+ Advanced. So, we can expect at least some HDR10+ Advanced content to become available on Prime Video next year.



HDR10+ Advanced is a perfect rival to Dolby Vision 2 and, like HDR10+, it’s a royalty-free HDR format. However, given the slow adoption of HDR10+ by production houses and streaming services, it’s uncertain if HDR10+ Advanced will improve matters.



Samsung also worked with Google to create an open-source and royalty-free spatial audio format called Eclipsa Audio. And with the upcoming HDR10+ Advanced format, the South Korean firm has alternatives to both Dolby Audio and Dolby Vision, which are proprietary formats.


The post Samsung introduces HDR10+ Advanced to rival Dolby Vision 2 appeared first on SamMobile.



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