Not everyone gets a free iPhone: AT&T loses fight over misleading ads

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Credit: Edgar Cervantes / Android Authority


TL;DR

• AT&T has lost an appeal over its advertising, which urged users to “Learn how everyone gets iPhone 16 Pro on us.”
• The National Advertising Review Board took issue with the fact that AT&T didn’t disclose that this offer applies to specific plans.
• This ruling also comes after AT&T was ordered to withdraw advertising that attacked T-Mobile.

It’s not uncommon for carriers to offer free smartphones, but a US advertising watchdog has now recommended AT&T modify its own free iPhone advertising.

The National Advertising Review Board (NARB) has recommended that AT&T modify its advertising, which urged users to “Learn how everyone gets iPhone 16 Pro on us.” The recommendation comes after Verizon first brought the challenge to the National Advertising Division (NAD). AT&T lost this initial case and filed an appeal. The NARB has now reviewed this appeal and upheld the initial ruling.




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