WhatsApp is finally doing something about its marketing spam problem

[phillynews215]

Credit: Hadlee Simons / Android Authority

• WhatsApp will soon let its users stop or resume receiving business marketing messages.
• Unlike the block feature, unsubscribing from marketing messages will still allow companies to send users essential texts.
• This would be handy for those interested in order updates or one-time authentication codes but not promotions.

WhatsApp has grown from a humble instant messaging app to a rich platform housing businesses, channels, communities, and more. With many companies relying on WhatsApp to deliver their marketing messages, however, certain users now find themselves helplessly overloaded with spam. While they could always block these businesses altogether, this would stop them from receiving important texts, like order updates and two-factor authentication codes. Fortunately, parent company Meta is aware of the marketing spam problem, and it’s introducing new tools to help WhatsApp users keep their inboxes under control.






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