YouTube’s long unskippable ads may have finally met their match
 

Credit: Edgar Cervantes / Android Authority


TL;DR

• A country has introduced new rules that dramatically limit how long unskippable video ads can run on platforms like YouTube.
• The move targets long, forced ads and also bans delays when closing static ads.
• While ads fund creators on the platform, the regulation aims to rein in practices that many users feel are seriously hurting the viewing experience.

It’s safe to say that unskippable ads on YouTube are only getting longer and becoming an extreme nuisance. Of course, you can always pay for YouTube Premium to eliminate ads or use alternatives like the Morphe app, but the truth is that those options aren’t for everyone. No one can really stop YouTube from running more ads on the platform or increasing the length of unskippable commercials, which currently go up to 30 seconds. However, one country is now fighting back, not with popular opinion, but actual laws.




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