D/\SH
10-16-2009, 10:16 PM
http://r.phonedog.com/shared/images/2009/10/81662-peek_pronto.jpg
Marketing 101 is clearly at work here. When a company (or a brand within the company, in the case of the Sidekick snafu) experiences a near-complete technology failure, people are going to be mad. As a competitor, your job is to...well, compete. And what better way to do that than offering disgruntled Sidekick users free merchandise?
Complete with the creative phrase "Why be a sidekick, when you can be a superhero?," Peek is coming to the rescue. Offering unlimited e-mail and text messaging for $20 monthly, they're not going to sit by and watch Sidekick users miss important messages. To that end, they're offering a free Pronto e-mail device to anyone who sends in a picture of themselves and their Sidekick device by Friday, October 16th.
So, pick up your non-functional Sidekick, make a sad face (and if you feel how I would feel if I just lost all of my data, doing so won't be hard), and send it to the e-mail address here (sidekick@getpeek.com). Make sure to include your mailing address along with that beautiful mug shot.
Source: Engadget Mobile (http://www.engadgetmobile.com/2009/10/14/peek-offers-disgruntled-sidekick-owners-a-free-pronto-internet/)
originally found here:
http://www.phonedog.com/cell-phone-research/blog/peek-offers-free-pronto-device-to-sidekick-owners.aspx
Marketing 101 is clearly at work here. When a company (or a brand within the company, in the case of the Sidekick snafu) experiences a near-complete technology failure, people are going to be mad. As a competitor, your job is to...well, compete. And what better way to do that than offering disgruntled Sidekick users free merchandise?
Complete with the creative phrase "Why be a sidekick, when you can be a superhero?," Peek is coming to the rescue. Offering unlimited e-mail and text messaging for $20 monthly, they're not going to sit by and watch Sidekick users miss important messages. To that end, they're offering a free Pronto e-mail device to anyone who sends in a picture of themselves and their Sidekick device by Friday, October 16th.
So, pick up your non-functional Sidekick, make a sad face (and if you feel how I would feel if I just lost all of my data, doing so won't be hard), and send it to the e-mail address here (sidekick@getpeek.com). Make sure to include your mailing address along with that beautiful mug shot.
Source: Engadget Mobile (http://www.engadgetmobile.com/2009/10/14/peek-offers-disgruntled-sidekick-owners-a-free-pronto-internet/)
originally found here:
http://www.phonedog.com/cell-phone-research/blog/peek-offers-free-pronto-device-to-sidekick-owners.aspx